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Personally, I never got in on the mania. In the 60’s my top musical preferences were The Stones and Motown. Actually, my tastes haven’t changed much in 40 years. So why am I blogging this?
Well, this new book, launched to coincide with January’s 40th Anniversary of the Beatles “Coming to America”, looks interesting. The book chronicles the marketing campaign (today’s equivalent of $230,000 worth of it) behind the phenomenon that got 73 million Americans watching their US TV debut.
The site itself is interesting: http://www.thebeatlesarecoming.com as it’s been written as though it was “Blogged” 40 years ago! There are bound to be many ideas we can pick up here … and be entertained at the same time.
Sponzurz
