Random rants and miscellaneous mewsings on nothing, the internet, culture, food, cats and life in a foreign country … in three languages; English, Spanish and Rubbish.
Random rants and miscellaneous mewsings on nothing, the internet, culture, food, cats and life in a foreign country … in three languages; English, Spanish and Rubbish.
In an article I wrote too long ago to wish to recall when, I mentioned cross-linking with sites who link to your competitors. Never would have thought of linking directly to the competitors themselves, but I can see the logic in this.
I have also read elsewhere that Google’s thinking is that a “natural” site […]
“Most blogs are boring, self-absorbed, trivial and not worth remembering, never mind talking to people about. Company blogs are worse, because everyone wants to play it safe. Safe is risky! Safe is invisible! If you want to play it safe, please don’t bother wasting time on a blog. It won’t work.” -Seth Godin
Michael Campbell’s Internet Marketing Secrets Newsletter (Issue #56) provides simple rules and an excellent step-by-step guide for deciding what niche to be in and how to promote it profitably and successfully.
No hype here ever, so it is well worth your time to subscribe to read this.
More on consumers’ changing attitudes to advertising (see also The harder hard sell). This research, by InsightExpress, challenges the long-held notion of repeating the advertising message over and over to a mass audience in order to reach an impressionable few and, suggests it will no longer work in the future.
Instead, they advocate the notion of […]
A story I can identify with here about IKEA’s evangelism. Yes, it’s the first place I go when I want some slap-together furniture … as I sit here working at my IKEA desk, next to my IKEA shelving, next to the kitchen with IKEA cabinets. (A word to the wise on this: I find that […]
It’s happened to me — 15 to 20 thousand email addresses lost in the last 2 1/2 years, often blocks from the same ISP/service — and it’s happened to Business and Legal Reports Inc. who have lost 30,000 over the last two years, according to this report from MarketingSherpa.
Well, I am sure, as filters create […]
A country-by-country listing of Doing Business guides issued by accountancy firms, law firms and governments with guidance on accounting, business, law and taxation in a wide range of countries. From the Institute of Chartered Accountants
“Do you think that your target audience is “anyone with an Internet connection and a credit card”? If so, this thread is for you!”
I didn’t write that intro, but I could have! This, sadly, does seem to be most people’s idea of the market they are aiming for … and almost always miss!
You should also […]
Economist.com discusses the future of advertising in The harder hard sell “Consumers have become better informed than ever before, with the result that some of the traditional methods of advertising and marketing simply no longer work.”
“People are tiring of ads in all their forms. A recent study by Yankelovich Partners, an American marketing-services consultancy, says […]
Whilst I agree wholeheartedly with Amy’s reservations about using any third-party service (always back up important data) in 10 Cool Things to Do with Furl, this tool does look so immensely useful, that I thought it was worth giving it a whirl (whirl, furl …).
What’s a Furl?, you may well ask. It Files URLs. They […]
Sponzurz
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