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It’s happened to me — 15 to 20 thousand email addresses lost in the last 2 1/2 years, often blocks from the same ISP/service — and it’s happened to Business and Legal Reports Inc. who have lost 30,000 over the last two years, according to this report from MarketingSherpa.
Well, I am sure, as filters create constant havoc with delivery rates and, since filters tell lies (often giving the impression an email address simply doesn’t exist instead of honestly saying “we didn’t like your message”), that this is happening to all of you who maintain lists of any kind. There are no magic potions to cure this problem, at the moment, but there are some suggestions in this report that may help avoid your lists shrinking into total oblivion.
Sponzurz
