July 2004
The Archives
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Another Manic Monday? Not for E-Mail Marketers
New here? If you’d like to be notified the next time I write something, simply subscribe to my RSS feed or sign up for email alerts. Thanks for visiting!I’ve seen many references to this research, as I am sure you will have too and, I have resisted posting anything about it before because so […]
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Does Marketing Need Reform?
Katherine Stone of Decent Marketing points to this story Undercover Marketing Uncovered from 60 Minutes.
“Advertisers are trying ever more inventive (and some would say devious) ways of getting our attention. This is called “undercover marketing” — marketing by masquerade, or stealth marketing.”
You can’t blame advertisers and marketers for trying to be inventive. Consumers […] -
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Information is King … and Other Trends
Belonging to a global culture does not have to mean losing one’s individual identity. Indeed, being “different” and celebrating those differences will, I feel, in future be the norm. I believe there is evidence of that in the fact that we are — paradoxically — becoming more diverse and complicated.
I’m sure this figures in other […] -
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Teaching old dogs some new tricks
How to convince old school marketers about the benefits of blogs.
” … one of the main barriers, is the thought held by many people, that blogs remain merely as personal journals. While that may have been true of blogs a few years ago, that is certainly not the case now. ”
This article will give you […] -
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The Truth About Automated Search Engine Submission Services
This is a question that comes up so often, it bears repeating the answer. NEVER use submission services. Here’s why not and what you should do to get your site listed.
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Stopping the Spam But Losing the Ham?
This survey, done by Forrester on behalf of Return Path, highlights the real complications of getting email delivered these days. They say, “Considering about one-half of respondents said that they set their filtering applications or appliances to a setting more stringent than the default, there’s a very real possibility that legitimate B2B e-mail will be […]
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Authority site: A goal for your blog
“The search engines tend to reward websites that update often, and have large numbers of web pages. Adding fresh content to your site can also help develop your blog into the much sought after ‘authority site’ status.”
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China’s Internet is Booming
We tend to concern ourselves mainly with developments in relatively familiar territory; the US, UK, Australia, etc., but what of other major online players, such as China who already have the second-largest number of Internet users in the world and could soon be No. 1 in Web users?
“By 2006, it [China] is expected to have […] -
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Finding Affiliate Based Niche Ideas
Kathy at Niche Marketing Profit Blog is clearly an ideas person and a naturally creative thinker, always finding the relevance in the seemingly totally unrelated.
You can learn a lot from this post, which is basically her thinking laid out. You can see how and, more importantly, why she makes the connections she does and, she […] -
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Stuff worth talking about
I don’t think it’s just executives, but whole generations of us, who have been trained to think, “If you were really good, you could sell anything to anyone.”
And, I wonder if it’s that same sense of pride, which leads otherwise perfectly sane Internet Marketers to promote all manner of weird and wonderful, incomprehensible, value-less products […]
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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 3.0 License / Reconocimiento 3.0 Licencia. Copyright © 1999 - Pamela HeywoodTheme Upstart Blogger.
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