Random rants and miscellaneous mewsings on nothing, the internet, culture, food, cats and life in a foreign country … in three languages; English, Spanish and Rubbish.
Random rants and miscellaneous mewsings on nothing, the internet, culture, food, cats and life in a foreign country … in three languages; English, Spanish and Rubbish.
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A little follow up on the MP3 situation that I posted about on Monday (see Marketing half-truths and MP3s).
Jim Edwards has also […]
Here’s a case study from MarketingSherpa that will be of great interest to any of you who have subscription sites, content sites where your revenue is generated by running advertising and who use PPC to drive traffic to those offerings:
“Niche b-to-b publisher IDES tried offering 14-day trial subs online … only to fail “dismally.” […]
A post on Wayne Hurlbert’s Blog Business World alerted me to this idea from Paul Williams writing at Brand Autopsy, which I think is great fun, useful and maybe the perfect antidote to believing in so many “internet marketing gurus” even. :-y
The idea apparently stems from a book Thinkertoys (A Handbook of Business Creativity), where […]
Since I am a only poor marketer and unlikely to become liable for royalty payments, I have no hesitation in recommending you listen to this MP3 of a conversation between Andy Wibbels of Easy Bake Weblogs and Australian blogger, Duncan Riley of The Blog Herald, the place to get news about blogs & blogging.
It’s very […]
I’m glad Martin Avis mentioned this in Kickstart Daily today, because I too received an email promoting this item the other day and it concerned me greatly that it came from (and quotes) people I normally considered to be trustworthy marketers.
I trashed it, but, reflecting it is likely that you got the same or […]
Personally, I think not. They are far more astute than us. They would see through the marketing hype in a whisker and, if it looks the same, tastes the same and IS the same, would be sensible enough to save a few pennies buying any supermarket own brand. Seth Godin also observed this absurdity whilst […]
“You may have the greatest thing ever, but if it doesn’t match a prevailing worldview in the market where you hope to tell your story, you’re invisible.” Seth Godin says in Shark Attack!
It is also very worthwhile reading this discussion of the idea:
“For marketers? I’d pose this question to build upon Seth’s point. […]
From Seth Godin’s Blog
“Marketing is not about trickery or even insincerity. It’s about spreading ideas that you believe in, sharing ideas you’re passionate about… and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it’s easier to grow the amount of business you do with happy people than […]
Allan Gardyne first mentioned this in his Associate Programs Newsletter and now it is discussed on Shawn Collins’ Affiliate Program Tip Blog in Inside Scoop of What Google Thinks of Affiliates, reporting that Google employs people at a rate of $10 to $20 an hour to check search results at Google every day.
The link […]
Up to now, one of the arguments for not adding RSS to the mix of methods to deliver content has been based on the belief that so few “average users” are aware of it, or use it.
That “excuse” will no longer hold up, because the situation is about to change, dramatically. The question is, […]
Sponzurz
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