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“You may have the greatest thing ever, but if it doesn’t match a prevailing worldview in the market where you hope to tell your story, you’re invisible.” Seth Godin says in Shark Attack!
It is also very worthwhile reading this discussion of the idea:
“For marketers? I’d pose this question to build upon Seth’s point. Yes. There is a world view. Yes, you better be familiar with it. But then there comes a choice. Will you prey upon fears?”
Sponzurz
