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News Roundup

• RSS = Really Simple Stealing
  Seriously, you guys really need to stop publishing full feeds.
• Google Adsense Tips, Tricks, and Secrets
  We start out with some of the basic general stuff and move to the more specific topics later on.
• Advertising Of, By, And For The People
  Getting consumers to create ads saves a ton of money — and builds buzz
• Blog FAQs: When non-bloggers ask why
  Just about every question answered about how and why a blog has become an important part of every business’ marketing mix.
• Yahoo working on a Technorati killer: report
  A report from Ian Forrester of Cubicgarden.com indicates that Jeremy Zawodny has confirmed that Yahoo is working on a blog search facility to compete with Technorati that is being described as a ?Technorati killer?. The report also indicates that Yahoo! may also be working on a RSS aggreator as well.
• AOL launches web based RSS reader
  The new service is clean and quick, and although it lacks general topic search capabilities (for release later) it works well.
• Wireless hijacking under scrutiny
  The perception in the past has been that borrowing a bit of bandwidth is cheeky but not really criminal behaviour. "… a home user or a business, has ultimate responsibility for any criminal activity that takes place on that network."
• How To Be A Blogging Idol Instead Of An Idle Blogger
  Experiment clearly shows you how to better understand the application of SEO to blogs
• Have you heard of local search?
  Earlier this year, Google, Yahoo! MSN and Ask Jeeves all released versions of ?local search?. So, what the heck is it and how does it differ from the regular searches you do on those sites?
• Strategies for specialty retail blogging
  If your business is specialty retail (bricks and/or clicks), blogging is one way to really set yourself apart from your competition.
• The Importance of Clickthrough Rate (CTR): Has it Changed?
  Recently, Google introduced what they?re calling ?simplified keyword states? and ?quality-based minimums? as a way of injecting more flexibility into its AdWords online advertising platform. Advertisers will no longer have to grapple with the former clickthrough rate (CTR) ?cutoff? of ?0.5% normalized for ad position.? Now, there is no cutoff, and low CTR?s will not cause a campaign to be slowed.
• The Warning Signs Of Online Fraud And How To Avoid It
  Is it really safe to buy and sell at an online site?
• How to Submit Your Site to Directories
  Do it once. Do it properly and be patient.