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As Will Bontrager has noted, there was plenty said about making custom favicon icons for your site when Microsoft introduced what they called the Shortcut Icon for IE5’s favorites list. In IE, these will show up only after someone has bookmarked your page and, initially at least, when few sites had them, this might have meant that you stood out in someone’s favorites list begging to be visited again.
Now that these icons are nearly as common as logos, that advantage has all but disappeared. Instead, I think they have become an essential part of the website branding kit and another mark of a professional website that means business.
If you have not yet made your own favicon icon, here is another good reason for getting on and doing so, since the number of Firefox users has exploded:
“Firefox (Mac and Windows) and Opera (Windows) both display the image in the web page’s tab and the browser’s address bar almost immediately after the web page has finished loading, whether or not previously bookmarked.”
How To Implement Custom Icon for Browser Favorites List
Sponzurz
