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Morning News Roundup

• Online Tricks and Treats
  It may not compare to the Christmas holiday season, or even back-to-school, but Halloween is a treat for many online retailers.
• One poorly converting site can "smart price" an entire AdSense account
  Google has said very little publicly about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less …
• A short guide to ad sizes
  When setting up a blog most people would consider that design is an important aspect, but how many people would consider ad placement in that equation?
• 3 Things to Get Online Leads This Week
  Here are three easy things you can do to get people to your website this week
• Find Your Niche and Follow It
  In this article I?m going to share some tips that will save you much heartache from chasing after the wrong market.
• Leverage Your Ads, Classified Ads and Radio
  After you run an advertisement in the local newspaper or for that matter on radio or television, it?s an effective selling piece that can be used in all other marketing strategies.
• Increase Conversion Rates - Above the Fold
  As you continue on your quest to imrove the conversion rate of your site and pages, there are some principles that you should keep in mind.