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This may be one of those things you should not try at home kiddies, because for sure some readers will be pissed off, but then again, it depends on your market. As ever, you must TEST.
The upshot is that Pheedo discovered that ads run as separate RSS feed items are far more successful (generating about eight times the clickthroughs) as ads embedded in RSS items.
Further that blitzing the feed with ads in every other item is the most successful tactic of all.
Sponzurz
Thanks for mentioning Pheedo and the Pheed Read. I don’t know if I’d go so far as to say that being an obnoxious advertisers actually works. That’s really a matter of opinion. The data show that advertisers have had success with posting ads in every other post, AND in every sixth post. You’re right about testing, but the fact of the matter is - we’re seeing positive results across the board on RSS ads.