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Rob Reed points out that new tool Google Trends allows you to see “what the world is searching for” on Google. Actually, the tool shows you not only what the world is looking for, but also allows you to drill-down further and see what a country or in some cases, even a city is searching for. For business owners, especially those with an on-line presence, the best feature is the ability to compare up to five words or phrases to see which ones are searched for most often on Google.














