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Well known for our more permissive attitude to *forbidden* subjects like sex and porn, Europe’s spam filters appear to be less puritanical too as MarketingVOX report that, “The incidence of false-positive spam filtering is also higher in the U.S., with 7.7 percent of valid messages getting blocked, compared with 3.5 percent in Europe.”
Gross deliverability rates of permission-based email marketing messages for European internet and email service providers were better than for U.S. ISPs and ESPs. “European ISPs achieved an impressive 94 percent, while U.S. ISPs’ average gross deliverability went down 6 percentage points from the previous quarter, to 86 percent.”
Sponzurz
