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Craig Danuloff at Revenews reports:
“A little sanity finally entered into the dispute over buying keywords which are trademarked names or phrases, when a judge sided with Google on Thursday by ruling that the act of selling the trademarked names does not constitute a commercial use of those names. In other words, advertisers should be able to purchase trademarked terms as keywords and run ads that appear in the search results.”
Read his observations on how competition works in the real world too. Isn’t it amazing how, once people get online, they either forget, instantly, or think that the rules are all totally different?
Sponzurz
