Wordtracker’s Stephen Mahaney explains three good reasons to target Long Tail keywords - those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. As he points out:
You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
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