“Using Outlook or any other e-mail client to send mass e-mails is like playing Russian roulette. It’s only a matter of time before the spin of the cylinder goes against you. The fallout can be fatal to your business. The small investment in technology can help you send professional-looking e-mails. Here are six ways that a good ESP (E-mail Service Provider) is superior for sending bulk e-mails”, writes Lydia Sugarman.


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