Amazon.co.uk associate blog announce the winner of their Best Christmas aStore competition and the post provides a screenshot of what they consider to have an attractive and original design and navigation and, is well-integrated into the Associate’s existing website. They say that this is “a highly successful example” and, while it certainly does show just how easy it is to make the store blend pretty well with an existing site, one piece of vital information missing from the evaluation, in my humble opinion, is, did it make money?


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