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Social Retailing: The New In-Store Experience

Saturday, January 20, 2007 | Permalink |

Saturdays, when I was much younger, was always a day for going shopping for a new dress for Saturday night. And, we always shopped in pairs, to get a second opinion.

Some things never change, but now the phenomenon has been “techyfied” and no longer requires that both the shopper and the friend leave the comfort of their own computers.

“… an in-store three-paneled “magic mirror” can send photos or videos of shoppers in outfit options to their MySpace page or to friend’s emails and mobiles for instant opinions.”

Think of the applications, not only for when the friend is too lazy or too busy to accompany you, but also for when the friend is on the other side of the country or even world.

The idea has obvious implications in retail apparel and in bricks and mortar stores, but I think the concept of getting a friend’s opinion (what we really mean here is reassurance) could be worked into any online site with the relevant tools.

Social Retailing: The New In-Store Experience

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