Eric Giguere writes a post on creating a feeder blog to act as a gateway to the content on your other sites (Adsense or not) and says, “this idea is simple and it’s not rocket science.”
“The downside”, he points out, “is that it takes some work to run a blog, as any blogger will tell you. However, a simple link blog used as a feeder blog doesn’t take too much work.”
Actually, the amount of work, when you consider the benefits and add automation, make this very well worthwhile.
All sites - including feeder blogs - should be built with the reader / visitor in mind. From their point of view, look at this as a hybrid between a site news page & an online newsletter.
Through the magic of feeds, you can provide them with a news feed of this automatically and, with more easy automation, you can offer them news posts or newsletters by email.
The sorts of posts you might make to your feeder blog:
* When you write an article, course or other content and make a new page on your site, make a post to the feeder blog, which only needs to be a one paragraph synopsis of the article and a link that says “Click here to continue reading …”
* When you set up a new “lead capture page”. Actually, I hate the term, let’s call it a page dedicated to offering something valuable free in exchange for an email address, you can again post a one paragraph summary of the benefits and a link.
* When you create new sites that are relevant to these readers’ interests.
* When you create new products that are relevant to these readers’ interests.
* As well as other short posts, little finds, commentaries, tips, freebies and so forth.
Feeding all this also into xml feeds and email, means you produce several formats that people can read online, in their feed reader or in their email - their choice - all from one action or effort: just by making the blog posts.
And, of course, you have the additional benefit of effectively raising your hand and telling the nice little search engine robot that you have new pages that you would like them to list.
Tools to use:
Make sure you offer your feed via FeedBurner.com for statistics, additional tools and a nice user experience.
You can also use their in-house email facility to provide daily (on days you post) summary emails of your posts, or you can use Zookoda to produce them on your schedule, both free.
You can also integrate all of this using AWeber.
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Sponzurz
