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John Chow reviews AdVolcano, a new ad network offering Cost Per Term (CPT) advertising, which heralds itself as “Media Buying, Minus The Click Fraud”, where advertisers pay a flat monthly fee to have those links listed. He also looks at how it differs from CPM and CPC advertising.
For site owners and bloggers, AdVolcano offers the luxury of designing your ads around your site, rather than designing your site around your ads, where you control all aspects of your ads and seamlessly integrate them into your website.
Sponzurz
