Jody Nimetz at SEO-Space and I, I think, share a like view on the issue of buzzwords. Some of them do serve a purpose; that is condensing an idea or explanation down into a two word phrase that one has a hope of remembering.
On the other hand, having worked for both the (un)Civil Service in the UK as well as an abbreviation infested major US firm of accountants, by goodness, have I heard a whole lot of “inside bullshit jargon“, as boss, Frank Shirley called it in the movie, National Lampoon’s Christmas Vacation. 
Whist I am also guilty of using some of these “fashionable” phrases, like “Web 2.0″ or “social networking”, for instance, what does worry me is when some of them, like “relationship marketing”, “customer centric” or “engagement metrics” - just to pick examples at random - can be used to dehumanize.
This over-use of jargon, I think, also contributes to the general myth of “marketing to the internet”, in which marketers tend to forget that, actually, one is marketing to real live human beings sat at their many computers connected to it.
It’s worth reading the list so you can temper the use of terms - so as to not be annoying and cliched - and to restrict the use of even the valid ones to the proper place and audience.
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Sponzurz
