There has been a lot of talk about how wonderful video is, but, up to now there has been little that puts hard numbers to the sorts of results in terms of traffic and, more importantly, income, that creating a promotional video can have.
Jonathan Leger's figures showed nice a 19% rise in traffic, but he also specifically answers the question, "Did This Translate Into Revenue?" Is a 50% increase in revenue enough to make you think that video might be worth exploring? It certainly peaked my interest! 
Case study on driving traffic to your site using video
NB: Jonathan Leger is also the author of the $7 Secrets, report, which I highly recommend you to look at.
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Sponzurz
