It’s long been said that people only buy what they WANT as opposed to what they NEED. This is human nature and is something that marketers harness with considerable emotional copy in order to help them along the way.
People buy things that make them feel better, more important, more sexy, let them be more lazy …
In internet marketing circles, this often leads me to despair, however, because there is a clear demand for things that promise to “make money instantly with no effort” or that “send millions of emails”. People will spend money on these useless things and, after they do and find out they don’t work, feel ripped off. It’s what they asked for and it’s what gives internet marketing a bad name, undeservedly, because marketing anything (even the honest products) on the internet is internet marketing, not just one shady element.
The same people will NOT invest money in solid things that do work and, attempting to promote them is about as easy as flogging a dead house up hill in an oncoming wind.
And you can half understand why there are people who merely make money selling what the public demands.
Exactly the same phenomenon exists in the gadget world and former Gizmodo editor Joel Johnson, lashes out at the stupidity far more eloquently than I could:
“And you guys just ate it up. Kept buying shitty phones and broken media devices green and dripping with DRM. You broke the site, clogging up the pipe like retarded salmon, to read the latest announcements of the most trivial jerk-off products, completely ignoring the stories about technology actually making a difference to real human beings, because you wanted a new chromed robot turd to put in your pocket to impress your friends and make you forget for just a few minutes, blood coursing as you tremblingly cut through the blister pack, that your life is utterly void of any lasting purpose…”
“Stop buying this crap. Just stop it. You don’t need it.”
The exact same can be said about buying the enormous piles of digital doggie do-do that people believe belongs to the internet marketing industry. But the simple fact is, if there wasn’t a demand, it wouldn’t need to be filled.
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Sponzurz
