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The Blog Herald’s Andy Merrett continues a discussion which suggests that frequent short posts - posts of 150 words to less than 300 characters - are indexed better by search engines and appeal to those with a shorter attention span.
The former, seems to be contra to the figure I had in my head, which I must have read somewhere, suggesting that a page needed at least 250 words, but if your theme is well defined and your navigation contains words too, those would probably add to the overall word count on the page.
As for the attention span, well, I think it’s more a matter that busy folk do not have time for more reading.
There are indeed times when you just need to point to an article or a resource and that is all it takes. Additional wordy diatribe serves the human reader no purpose then. And posts should be written for people, not search engines.
On the other hand, sometimes there are subjects that need longer explanations and step-by-step instructions. Maybe those things aught not be blog posts, but be made into full articles that the post only points to or PDF reports that people can take away to read, if they choose.
Or be made into how-to videos …
Or even products to sell. (grin)
Just thinking out loud here, but I can see some sense in condensing things down into short sound-bytes for busy readers. You’re the reader here, what do you think?
Sponzurz
