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Whilst I don’t think there will ever be a definitive, right or wrong answer over long or short posts (or copy), because humans are humans: they tend to have differing personal preferences, it is heartening to read that at least some of them still have the tenacity to read something.
Oh, I know how that sounds, but it does sometimes seem that people now, merely have attention spans measurable in nanoseconds.
However, writing on the findings of a Poynter EyeTrack07 study, Tony Hung, at The Blog Herald had this to say:
“But it certainly affirms what many classic copywriting gurus have been asserting for many, many years: if people are interested in a topic they will actually read what you have to say. So, take the time to say it right and make your case, because if they’ve decided they’re going to start, many will actually finish.”
That doesn’t mean drone on incessantly, mind you and there’s still lots of advice for what you should do to break the copy up to avoid fatigue.
Sponzurz
