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This just amused me greatly, “The rush by marketers to get into virtual world Second Life has been followed by little idea of what to do now that they’re there, writes BrandWeek.” What they are talking about is established brands (in the real world), who decided to set up shop in Second Life, for probably, no better reason than they could.
It shows a distinct lack of creative thought (not unknown from corporate giants) and that seems to be the residents’ biggest beef about their lame presence. The brands obviously didn’t give any research a second look, before starting their second rate rush into Second Life either, as they may really be marketing into a vacuum. It’s also reported that:
“Only a small percentage of Second Life’s reported three million players, though, visit regularly and spend any substantial time there.”
Sponzurz
