Now with free apostrophe’s!

Now with free apostrophe’s! (A whole LOT of superfluous ones.) Photo: XurbleLifehacker recently pointed to an article at WikiHow on How to Use Apostrophes.

Oh, yeah, I’m griping about grammar again, but consider these comments from a genuine prospective customer of a restaurant who encountered an unnecessary apostrophe in the establishment’s sign, “We decided that was reason enough to not go in …“

That, I think, backs up my assertion that bad grammar - be it on signs, ads, websites or any other material in your business - is harmful. So, lets get to grips with the little sucker and stick it where it belongs:

The English apostrophe ( ‘ ) a user’s guide
Shamed by your vague grasp of the English apostrophe (that little ‘ that people feel compelled to put in whenever they see an -s.)?

Wikipedia also have a long article on the use of the Apostrophe

For weekend fun, but also for a relatively painless way to learn from examples, have a browse through these two Flickr groups; Atrocious Apostrophe’s and Grocer’s Apostrophe, which also includes misspellings that are too good to be true and related grammatical blunders.

Apples and Orange’s
The so-called grocer’s apostrophe, where it is used incorrectly in plurals, is one of the most common mistakes made by native speakers in English. Why is it that something so simple causes so many problem?

While this 2004 article at The Guardian, Where to stick grocer’s apostrophe, reckons, “We have finally got the hang of the grocer’s apostrophe. But we still have little clue how to defuse, or diffuse, our other hang-ups about the correct use of words - and computer spellcheckers only make our task harder.” And try these 10 flagrant grammar mistakes that make you look stupid, well, try NOT.