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“For the first time in advertising history, brand owners are offered the opportunity to buy media space within someone’s mind.”
No really, this was auctioned on eBay and, whoever won it, bid $10,000. You always thought that thoughts were worth a penny too, huh? 
OK, so I couldn’t resist this for entertainment value, but, if you read the auction ad, and where his previous project went with PR and press coverage, it does all make some sense. If you don’t have several thousand dollars to spend, this might at least help spark ideas for a budget “crazy stunt” that you might be able to pull off, with the aid of your local press or media.
Sponzurz
