Seth Godin beautifully sums up London’s 2012 Olympics logo and the marketing claptrap behind the “vision at the very heart of our brand”.
Jeez, if ever there was a prime example that a brand ain’t a logo, this ghastly “jaggy picture” (available in four colours - pink, blue, green and orange) is it.
The Guardian had even more to say about it, saying it has been “variously derided as an uninspiring emblem, a puerile mess, an artistic flop.”
Not that there would be anything wrong with holding a Gay Olympic Games, but that, in addition, is what the pink one suggests to me.
Then there’s the problem that “Last night it emerged that eight people had suffered seizures” “while watching the footage on television.”
There must be whole a heap of “marketing how NOT tos” to take away from this, but right now, I’m laughing too hard to decide exactly what they are. 
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Sponzurz
