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Are Your Blog Visitors Too Lazy To Comment?

Thursday, June 14, 2007 | Permalink |

Fun headline and fun video below explains what the concept is, which might indeed be a handy little tool to encourage some interaction from visitors.

I’ve yet to try it, but it might be well received on consumer orientated blogs where the subject matter really doesn’t require much, except a nod or a wink and, readers are not really the type for entering into lengthy debates.

[youtube=http://www.youtube.com/watch?v=DnqBvSb0OlI]

Should you even worry about a lack of comments?

Well, let’s say it has never worried me. Consistent with the levels of feedback we ever got (nearly none) when I was working for newspapers and magazines, Jakob Nielsen analyzed online audience participation, revealing that:

* 95% of readers don’t contribute
* 5% contribute from time to time
* 0.1% participate a lot

For the most part, if people are finding something useful, then you’ll see that in your stats from the number of returning visitors and you can take the lack of comments like “no news is good news.” When people don’t like something or disagree with you, that’s usually when you hear from them! :)

As I know I’ve said before somewhere, you see this repeated everywhere. Try joining any club or group and you’ll always find that there are many who are content to join and turn up, but only very few who take an active part, speak, or volunteer for committees or administrative jobs. It’s just human nature.

Nevertheless, readers who feel part of something will undoubtedly be more receptive and pay more attention. This little tool looks like a good way to get them more involved, without it requiring much effort on their part.

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