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Bad Weather Bodes Well for Online Merchants

Tuesday, June 19, 2007 | Permalink |

Delta DawnWe British really are obsessed with the weather then! :) Research quantifies the correlation between bad weather and the subsequent rise in e-commerce sales. The research comes from Hitwise, which examined how online shopping spiked in the UK during bouts of rain and other forms of uninviting weather. (If you want to make more sales to UK customers at your website, maybe you’d better start practicing your rain dance then! :)

Bad Weather Bodes Well for Online Merchants

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