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How to advertise for other people in email

Thursday, June 21, 2007 | Permalink |

That is, by mistake, for other people you don’t know and who aren’t likely to pay you for the promotions. You probably don’t want to do that. :)

This is something I saw when I was reading my email just now in Gmail, which automatically pics up on anything in the text with a .com on the end of it and turns that into a clickable, underlined blue link.

The email I received was from a site with a three word name (I won’t embarrass them by using their real name), that they had formatted in big, bold letters at the top of the message. The three words were spaced out like normal English (in their domain name the three words run together), but they had not linked their name to their own site. Sorta like this:

Our Site Name.com

And the last of the three words in their name was “Ad” that had the .com on it’s tail. Gmail turned that Ad.com into a link for http://ad.com/.

Well, that’s not the people who emailed me, who certainly don’t do “Artificial Development” (virtual brains, whatever those are) and, I’m sure they didn’t intend to give this company some prominent free advertising.

Had they linked the whole title to http://oursitename.com/ or run the words together as in OurSiteName.com the error would not have occurred.

Small thing, but do take care of little details like this when you are formatting emails to go out to your own subscribers. As I say, this is how it works in Gmail, which has enough users already, but I suspect other webmail or HTML email is probably capable of performing similarly.

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