Not just on blogs, but any other type of website actually. For instance, I recently redesigned 7cMarketing.com based on the results of a test using Crazy Egg, which had highlighted what people were (or actually, weren’t) paying attention to and clicking on in the site’s previous layout.
“Unlike other tracking tools such as Google Analytics or Site Meter which track traffic trends and behaviour, Crazy Egg maps every time a visitor clicks on whatever elements you have on your site. This should give you a clear picture of not only where your visitors are on your site but what they are clicking on.” says Sabahan.com who have screenshots of their results with the service here.
As yet, I don’t have enough data to see really meaningful results from the test currently running on the new layout, but what there is, so far, looks very positive. For instance, those who are filling out the email subscription box are hitting the first (email) field within 10 to 20 seconds of arrival on the site. Obviously, this is one of the “most wanted responses.”
Other priority links that I’d attempted to place in hopefully prominent and eye-catching positions are indeed getting clicks. Links within the text are being clicked withing 30 seconds to a minute, which suggests that they are being scanned and read: again what we want people to do.
That information is what I gleaned from the new confetti view that Crazy Egg released this week and, I feel that in particular will provide some very useful information once there is more data in this test - even if it is only to confirm what is working. And, of course, that is not all, because there are also the overlay mode, list mode and heatmaps to view.
As Sabahan point out, a free account with Crazy Egg will track up to 5,000 clicks per month. That’s probably enough to get an idea on a project like testing new copy, layout or design. As an alternative, or in addition (you can never have too much information, in my opinion), they also point to another service ClickHeat, which provides heatmaps only, if all you wanted is to track users’ clicks and, which is completely free.
Incidentally, if you want to find our top advertising resources and services, these are now listed, conveniently I hope, down the left hand column of the front page of the site. Blog headlines are in the center column (not all visitors come here to the blog first), with some main options repeated in the sidebar. The objective is simply for people to find these (mostly free) services. Do take a look and use them - that’s what they’re there for!
If you found something you like here, why not subscribe?
Sponzurz
