Chris Garrett dares to raise the question: “Online advertising should be your best bet in terms of confidence. There is little you don’t know about performance of internet advertising campaigns. No hoops to jump through here, everything you need to know should be automated and available. So why is it people waste their advertising budget on no-hoper campaigns that generate lots of traffic but very little impact on the bottom line?”
Best of all, he follows up with wise words:
Why Your Advertising is Wasting Money and What to Do About it
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Sponzurz
