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Personally, I agree that no borders and blending ads in is more effective, but this announcement amused me slightly, “Publishers can now select “slightly rounded”, “very rounded” or “squared” corners on their ad units.” Oh I know that rounded corners are the quintessential “Web 2.0″ feature, but the terms “slightly rounded” and “very rounded” sound so homemade to me. Jensense has images showing examples of the different styles and Eric Giguere hacks the code (don’t try this at home, children).
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