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“Despite some of the unique qualities of email, some marketers are stuck in the postal mail mindset.”, says AWeber’s Marc Kline.
Understandably, many are used to the manual process of sending mail and don’t immediately see the benefit of sending automatic, follow up messages. So, they’ll send only the scheduled newsletter. Does this describe you?
Well, it might be OK for the postal mail you send periodically, but it’s a major problem for your email marketing.
It is a very good point and the solution he suggests, which will make a lot of sense with the demand for “instant gratification” online.
Sponzurz
