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Marketing

Where Do Gurus Get Their Lists?

Monday, July 23, 2007 | Permalink |

Asks Trina L.C. Sonnenberg in an article published in iCop’s Internet Marketing Trade Journalâ„¢. Trina wonders, “Are these guys making buckets of money, selling information about list building, while purchasing, or harvesting, email addresses off the web, to build their own?

Wonder no more, because I can tell you from my own experience that an email address of mine that I had NEVER used elsewhere, except in one personal email exchange with “a well known guru”, found it’s way onto the lists of two more names I knew, but whom I had not given that address to, after the first “guru” “retired” and decided to sell his online business.

After that, one of those latter two decided to sell his lists and either via the secondary seller or via another (third) purchaser of the original lists, those lists are still being sold on from time to time. You’d be surprised at the people who write to me at that address offering me JV’s and the like.

As far as I can tell, the list that comes up from time to time and on which both Rosalind Gardner’s and my details (including addresses), amongst a whole list of others, looks to be from the same original source.

Whether from that source or any other, there certainly are people who buy lists. This would be why you will see me promoting so few “gurus”!

As luck would have it, I have in the past, also listed a completely different, otherwise unused email address as the owner of my domains. So, yes, I can also say that there must be “some sort of spectacular software program is busily harvesting WHOIS information.” That does bring offers too, but tends to be of a more random type of untargeted spam.

Where Do Gurus Get Their Lists?

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