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Here’s an article I found interesting and, I hope you will too, about seven distinct intelligence types. It’s essentially about the way people learn, but equally, it occurs to me, these will relate to any information we absorb, including your product information and the message in your sales letter.
No, I’m not sure how you can cater to the right types, because almost any niche is going to have people of any of the different intelligences, though it is food for thought and might give you some clues as to why it may be appropriate to add charts, audio, video, etc. to your mix.
At the very least, you should be able to recognize your own style in there - trust me to be “the most independent of the learners” - so, for instance, you can choose to buy courses delivered using the right method to suit you.
Again depending on your niche, you may also see a case for focussing on the style that would suit your own personality as how you present your own offerings to others. This would be the one that you would understand best, obviously, but could work if you’re aiming at “like-minded individuals”.
Sponzurz
