They call them “five [marketing] trends that you will definitely not find anywhere else.” So, maybe we aren’t (yet) marketing to unborn babies (actually, maybe we do, indirectly), or are about to ditch our pets, but there is a ring of truth somewhere in the concept of “eco-fatigue”.
Not that we don’t want something done (well, most folk do, except the odd ones still denying that climate change is a problem), but every product seems to have a “green” label or symbol on it these days that I doubt anyone is still paying attention, even if it did really tell us anything.
Anyway, this will either make you think, or it will make you smile.
Trendwatching spoof to celebrate their 5th birthday
PS: Though, I may have a soft spot for the mediocre, I certainly won’t be shifting my paradigm (or any other part of my anatomy, for that matter) in a hurry to stay at any unsurprising bland hotels in the near future.



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Thanks for the update.
I think the fold up chairs in the hotel room are the funniest. But smoke stacks in the beach scene are oh too real.